Ajae Beauty was born from a deeply personal journey.
Founder Jai was inspired after the premature birth of her daughter, delivered at just 30 weeks via emergency C-section. As her newborn spent 52 days in the NICU, Jai found herself balancing the emotional and physical challenges of postpartum recovery — making daily trips to deliver breast milk and give her baby all the love and comfort she could, all while healing from major surgery.
Her story became the foundation for a brand rooted in resilience, self-care, and beauty through every stage of motherhood.